Introduction to Data Analytics in Marketing Data analytics plays a pivotal role in modern marketing strategies, empowering businesses to make informed decisions based on comprehensive data evaluation. At its core,…
Introduction to Micro-Influencers In recent years, the term "micro-influencer" has gained traction in the digital marketing space, referring to individuals who have a modest yet dedicated following on social media…
Introduction to AI-Powered Chatbots AI-powered chatbots represent a transformative advancement in customer interaction technology, merging the principles of artificial intelligence with natural language processing (NLP) and machine learning (ML). At…